Websites for studios that move
Beautiful websites with booking, payments, and class management built in. Purpose-built for Pilates, yoga, and fitness studios.
Today's classes
Hot Pilates · 9:00
12 of 14 spots filled
Revenue this week
£ 1,240
↑ 18% vs last week
New members
7 this month
3 via website · 4 referral
The problem
You started a studio to help people move, not to wrestle with software. But right now you're paying for a bloated booking platform and a separate website builder and an email tool. Or worse — managing it all through Instagram DMs and a spreadsheet.
01
Mindbody starts at £110+/month with hidden fees, long contracts, and 3.5% on every transaction. Built for chains, priced for chains.
02
A Squarespace site with a booking widget embedded. Two logins, two subscriptions, zero integration. Your brand feels like an afterthought.
03
Most studio software gives you a scheduling form, not a website. Your clients see a functional page, not a brand they connect with.
What you get
Website, booking, payments, emails, and analytics — unified under your brand, running on modern infrastructure.
Purpose-built templates for fitness and wellness. Schedule, pricing, instructors, and your studio's personality — on one fast, mobile-perfect site under your own domain.
Not an embed. Not an iframe. Native booking built into your site. Clients pick a class, pay, and get confirmed — in seconds, all on-brand.
Single classes, multi-class packs, recurring memberships. GBP-native, PCI-compliant, and your money hits your account — not ours.
Booking confirmations, reminders, and pack expiry nudges. Branded, automatic, powered by Resend — so they actually reach the inbox.
Manage classes, capacity, waitlists, and instructor assignments from one dashboard. Changes go live instantly. Clients always see the latest timetable.
I was paying for Mindbody, Squarespace, and Mailchimp — three tools that didn't talk to each other. Forma replaced all of them and my site actually looks like mine now.
Lucy
Burn Mat Studio, Sheffield
How it works
Pick your plan and tell us about your studio — classes, pricing, instructors, and vibe.
Your site goes live with your brand, schedule, and payments configured. No template tweaking.
Add classes, update pricing, track bookings from a simple dashboard. We handle the tech.
Clients find you, book seamlessly, keep coming back. You focus on what you do best.
Simple pricing
No setup fees. No contracts. No marketplace commissions. Cancel anytime.
Foundation
Launch
£39 /month
Everything you need to get your studio online and taking bookings.
Growth
Studio
£59 /month
For established studios ready to grow with packs, memberships, and automation.
Scale
Pro
£89 /month
Multi-location support, advanced reporting, and full brand customisation.
White-label
Partner
£129 /month
For agencies and consultants building studio sites for their own clients.
Only Stripe's standard processing fees apply. We never take a cut of your revenue.
Join the studios making the switch to a platform built for them.