Privacy Policy

Last updated: March 2026

Who we are

Forma ("we", "us", "our") operates the website useforma.co.uk and provides studio website building, booking, and payment services for fitness studios across the UK.

What data we collect

When you sign up or use our services, we may collect:

• Your name and email address
• Studio name, location, and type
• Class and pricing information you provide
• Payment information (processed securely by Stripe)
• Usage data and analytics (cookie-free, via privacy-friendly tools)

How we use your data

We use your information to:

• Build and manage your studio website
• Process payments and subscriptions
• Send transactional emails (confirmations, updates)
• Improve our services

Third-party services

We use Stripe for payment processing, Supabase for data storage, Resend for email delivery, and Vercel for hosting. Each provider has their own privacy policy and processes data in accordance with GDPR.

Data retention

We retain your data for as long as your account is active or as needed to provide our services. You can request deletion of your data at any time by emailing us.

Your rights

Under GDPR, you have the right to access, correct, delete, or export your personal data. To exercise these rights, contact us at hello@useforma.co.uk.

Cookies

We use privacy-friendly, cookie-free analytics. We do not use tracking cookies or third-party advertising trackers.

Contact

Questions about this policy? Email us at hello@useforma.co.uk